Last year was a record-breaking year for tourism in Columbus, with more than 51 million people visiting the city. As the demand for accommodations continues to rise, owning a vacation rental in the area presents an excellent opportunity for property owners.
To make the most of your vacation rental, you'll need to stand out and attract guests in this competitive market. At PMI MVP in Columbus, Ohio, we specialize in helping property owners maximize their bookings. Here are our top three tips for attracting guests to your vacation rental.
1. Create an Appealing Listing
Your vacation rental marketing listing is the first thing potential guests will see, so it's essential to make a great first impression. An appealing and accurate listing can significantly increase the number of inquiries and bookings you receive.
You should start by using high-quality photos of your property. Make sure to capture every room, as well as key features like the kitchen, bathrooms, and outdoor spaces. Natural light and clean, well-staged rooms will help your property look inviting.
Your description should highlight what makes your rental unique. For example, is it close to popular attractions in Columbus, or does it offer a peaceful retreat from the city? Be sure to emphasize the features that make your rental stand out, such as a cozy fireplace, a modern kitchen, or a spacious backyard.
2. Offer Competitive Pricing
Pricing your vacation rental competitively is crucial for attracting guests, especially if there are many options in your area. To find the right price, it's helpful to research similar properties in Columbus and see what they're charging.
Take into account factors like location, size, and amenities when setting your rate. You may also want to adjust your pricing based on demand, offering lower rates during off-peak seasons and higher rates during holidays or local events.
Another strategy is to offer discounts for longer stays or last-minute bookings. Guests looking for a week-long vacation might be attracted by a discount for extended stays, and offering a reduced price for last-minute availability can help fill gaps in your calendar.
3. Provide Excellent Customer Service
Lastly, great customer service can make or break a guest's experience, and positive reviews will help boost your listing's visibility and credibility. From the moment a guest inquires about your property, it's important to be responsive and helpful. This means answering any questions they have about the property, the neighborhood, or the booking process in a timely manner.
Once guests arrive, make sure your property is clean and well-maintained. You can also provide a detailed welcome guide with instructions for the property, local recommendations, and contact information in case they need assistance. Going the extra mile by offering a small welcome gift, such as a bottle of wine or snacks, can also leave a lasting impression.
Attracting Guests to Your Vacation Rental
Attracting guests to your vacation rental requires a combination of a great listing, competitive pricing, and excellent customer service. By following these three tips, you can increase bookings and ensure your property stands out in the Columbus market.
At PMI MVP, we're here to support you in managing your vacation rental bookings and maximizing your success. Reach out to us to learn more about how we can help you attract more guests and grow your rental business.
